Tinman Elite Storm Collection | Adidas
This project was a redesign of the OG TINMAN ELITE logo with original artwork. The redesign was featured on a limited edition apparel line that accompanied the release of their second professional Adidas running shoe, the TME 2.
The concept behind the STORM COLLECTION Logo is to represent both the literal and metaphorical idea of the rainstorm. This logo redesign captures the unpredictable nature of the rolling Colorado rainstorm and connects it to the ebbs and flows of long-distance running. The constant struggle to adapt and overcome obstacles is embodied within the identity of Tinman Elite.
The concept behind the STORM COLLECTION Logo is to represent both the literal and metaphorical idea of the rainstorm. This logo redesign captures the unpredictable nature of the rolling Colorado rainstorm and connects it to the ebbs and flows of long-distance running. The constant struggle to adapt and overcome obstacles is embodied within the identity of Tinman Elite.
Client
Tinman Elite
Tinman Elite
Year
2022
2022
Team
Sam Parsons, Project Director
Andrew Contreras-Aguirre, Designer
Paul Hinds, Photographer
Reed Fischer, Model
Sam Parsons, Project Director
Andrew Contreras-Aguirre, Designer
Paul Hinds, Photographer
Reed Fischer, Model
Tinman Elite Storm Collection 2022